I am always amazing when I see a Kickstarter campaign get fully funded quickly. AdventureQuest 3D is one of examples and they did so with little to no marketing at all.
Christmas came early for Artix Entertainment’s new 3D MMORPG, AdventureQuest 3D. The cross platform game project turned to Kickstarter for funding and managed to hit their $200,000 goal with over 2,000 backers in only 23 days… with no press coverage whatsoever.
This was veteran indie game developer Artix Entertainment’s first attempt at crowd-sourcing funds and a first time $200,000 Kickstarter goal is considered next to impossible to attain. Normally, such a lofty price tag can only be reached with a media blitz, but the indie game developer managed to reach it with no national or local news coverage, no print or blog interviews, not even a Kickstarter Staff Pick. Even their Kickstarter launch press release went almost entirely ignored.
So how did they make their goal with 17 days to go and how are they continuing to steadily pull in pledges?
Nostalgia and social media is their recipe for success. Artix Entertainment are the developers responsible for the classic web game AdventureQuest (Battleon.com) which appeared back in 2002. The game has been in operation and continuously updated every week for the last 13 years and, with the help of their subsequent web games (DragonFable, MechQuest, AdventureQuest Worlds), they have built an enormous fan base.
Many of their players grew up playing AdventureQuest and this new game is a reimagining of their original 2D world. The AdventureQuest 3D art team has been busily reviving and updating several of the memorable monsters from the classic web game and, armed with this impressive new art and a functional cross-platform demo, the team reached out to current and former players through e-mail, Facebook and Twitter, hitting them with wave after wave of nostalgia. Striking while the iron was hot, Artix Entertainment also submitted AdventureQuest 3D to Steam Greenlight and asked their returning army of fans to help upvote them for approval by Steam. The project quickly took the #4 position over nearly two-thousand other projects. Within an hour of reaching their Kickstarter goal, they were also greenlit by Steam.
It seems that Artix Entertainment has reawoken the sleeping giant of their fan’s imaginations and, if the last few days are any indication, we can expect great things from AdventureQuest 3D in the near future. If you’re interested in helping fund AdventureQuest 3D, follow the link below.